BLOOMBERG
Monday, Aug 13, 2007, Page 12
Tsingtao Brewery Co (青島啤酒), part-owned by Anheuser-Busch Cos, said its sales will grow by at least 20 percent annually in the next five years as it increases spending to build new plants.
The biggest Chinese brewer will focus on the construction of additional production lines in the next three to five years to sustain its revenue growth, chairman Li Guirong (李桂榮) said in an interview yesterday in the Chinese port city of Qingdao.
Rising affluence in the world’s biggest beer market spurred a 16 percent surge in sales last year, with consumption forecast by Anheuser-Busch to double within a decade. Tsingtao Brewery, responsible for more than half of China’s beer exports, is increasing marketing of premium products, including a low-alcohol brand, through sponsoring next year’s Beijing Olympic Games.
The company will add additional production capacity of more than 1 million tonnes by the start of next year by building new plants in Shandong, Sichuan and Shaanxi, Li said.
“We will depend primarily on the domestic market for our development due to the strong local demands,” Li said.
Tsingtao Brewery now has 50 plants in 20 provinces across China. The company produced 4.5 million tonnes of beer last year, Li said.
Tsingtao aims to increase sales of its profitable Tsingtao brand by 17 percent this year.
产自荷兰的喜力（HeineKen）啤酒主要以蛇麻子为原料酿制而成的，口感平顺甘醇，不含枯涩刺激味道的啤酒。今年，为了提高竞争力，喜力啤酒又推出了全新包装，不仅使其增添了一份年轻活力，而同时又带点酷的性格，这正是时下年轻一代所拥有而且追求的生活个性。喜力啤酒形象年轻化、国际化的特点，成为酒吧和各娱乐场所最受欢迎的饮品。
Dominic Walsh 