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	<title>啤酒爱好者 &#187; Bud</title>
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	<description>上帝是爱我们的 啤酒就是证明</description>
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		<title>Bud joins the rush to China</title>
		<link>http://beercn.com/archives/31</link>
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		<pubDate>Mon, 09 Jul 2007 05:02:41 +0000</pubDate>
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			<content:encoded><![CDATA[<p><strong>Posted Jul 7th 2007 1:40PM by <a href="http://www.bloggingstocks.com/2007/07/07/bud-joins-the-rush-to-china/" target="_blank">Douglas McIntyre</a></strong></p>
<p><img src="http://www.beercn.com/images/trademark/budweiser.gif" class="trademark" /><a href="http://finance.aol.com/quotes/anheuser-busch-companies-inc/bud/nys">Anheuser-Busch</a> (NYSE: <a href="http://finance.aol.com/quotes/anheuser-busch-companies-inc/bud/nys">BUD</a>) has become the latest in a very long line of large U.S. public companies saying that <a href="http://www.reuters.com/article/consumerproducts-SP/idUSBOM26233420070706">the future is in China</a>. To make U.S. firms a big success, the Chinese will have to eat a lot of <a href="http://finance.aol.com/quotes/mcdonald-s-corporation/mcd/nys">McDonald&#8217;s</a> (NYSE: <a href="http://finance.aol.com/quotes/mcdonald-s-corporation/mcd/nys">MCD</a>), drink a lot of <a href="http://finance.aol.com/quotes/starbucks-corporation/sbux/nas">Starbucks</a> (NASDAQ: <a href="http://finance.aol.com/quotes/starbucks-corporation/sbux/nas">SBUX</a>), and shop all day and all night at <a href="http://finance.aol.com/quotes/wal-mart-stores-inc/wmt/nys">Wal-Mart</a> (NYSE: <a href="http://finance.aol.com/quotes/wal-mart-stores-inc/wmt/nys">WMT</a>).</p>
<p>The boys at BUD say that their overseas sales are only 10% of total sales, but that the figure is growing faster than it is in the U.S.. However, that may be due to the law of large numbers. BUD&#8217;s sales outside the U.S. are so small that they should be growing. </p>
<p>Since India is the other huge developing country outside the U.S., BUD does not want to neglect it when mentioning its plans. Reuters quotes management as saying: &#8220;We have a very long-term involvement in China, and India is the only other Asian country besides China where we have invested in a brewery.&#8221;</p>
<p>Whether the Chinese want to drink beer that is made by outside brewers is not something that will be known for a while, but BUD does face competition from local companies and all of the major beer firms in Europe.</p>
<p>If the Chinese are willing to drink a case of beer per person, the whole thing may just work.</p>
<p><em>Douglas A. McIntyre is a partner at 24/7 Wall St.</em></p>
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