Archive for the ‘history’ Category

China Tsingtao Brewery Co., Ltd.

Sunday, January 21st, 2007

August 1903 witnessed the establishment of the Nordic Brewery Co., Ltd. Tsingtao Branch, the first brewery set up with European technology in the ancient Chinese mainland. After 100 years’ of ups and downs, the pioneer brewery has developed into Tsingtao Brewery Co., Ltd. (hereinafter referred to as “the Company”), the producer of the world famous “Tsingtao Beer”.

In 1993 Tsingtao Brewery Co., Ltd. was founded and entered into capital market. Its stock was listed in Hong Kong and Shanghai Stock Exchanges respectively, the first company that is listed in two exchanges at the same time.

In the last 1990’s, the strategy of “Great Famous Brand” was entirely applied in Tsingtao Brewery Co., Ltd. The Company also adopted such strategies as “Management of Freshness”, “Develop from the Strategic High Point and Expand at Lower Cost” and “Develop Market Network”. The assets reorganization characterized with “Develop with Famous Brand” led the acquisition tides all over the country. The Company was therefore named as the pioneer of beer industry integration from a peaceful period to a competitive period. It executed the management pattern of “systematic integration and mechanism innovation” in the acquired enterprises, integrating the management pattern and ideology of the subsidiaries with the enterprise culture of the Company.

Up to date, the Company runs over 40 breweries and malt plants in 18 provinces, municipalities and autonomous regions. It has set up a market network throughout the country, fundamentally completing the nationwide strategic layout.

Facing the new century, Tsingtao Brewery Co., Ltd. will continuously innovate to build up a learning type enterprise. It will promote its nuclear competitiveness, to build up an internationalized large company, a value expert on the international market and a leader and super star on the domestic beer market and to write a new history of brilliance in the new century.

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GUANGZHOU ZHUJIANG BREWERY GROUP CO., LTD

Sunday, January 21st, 2007

GUANGZHOU ZHUIANG BREWERY GROUP CO., LTD (hereafter “the Group”) was established in 1985 and is a large state-owned enterprise which is deals mainly in beer and its relative products such as label, carton, crate, etc. The group is national civilization enterprise and friendly environment enterprise. Now, with the capacity of 15 million heliolater, the group is the biggest wine making center in the whole world. Zhujiang beer is one of three national beer brands and in the second places of the national brands sale, and underling its national leadership status in brewers as “Zhujiang Brewery at South”.
The group has the state-level technical center and is the first modern beer enterprise that uses the international advanced technology and equipment. In the national beer trade, the group is the first one that adopts the low temperature membrane filtration technology and no germ packing technology etc, filling up the blank of the national beer trade. The series of Zhujiang Beer and Supra Beer has the excellent quality and is highly welcomed by the consumers, Zhujiang beer gains the China Famous Brand Name, continues to hold a post of China top brand award, green food and won the honor title of the certificate of excellent class in the china wine trade.
In the end of 2002, the group cooperated with the largest brewer —INTERBREW SA of Belgium, establishing Guangzhou Zhuajiang Brewery Jiont-stock co., Ltd. In the future, the group will continue to use the advanced brewing technologies from abroad, developing and manufacturing premium beer, following the step of developing, making the innovation and social and economic results and highlighting the environment protection and high efficiency. The group will take great efforts to achieve the five Excellencies: Industrial excellence in technology, quality, scale, management, and efficiency.

(more…)

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Kirin, SAB Miller expand presence in China

Thursday, December 21st, 2006

By Dominique Patton

21/12/2006 – SABMiller, one of the world’s biggest brewers, is establishing a major presence in China through its joint venture China Resources Snow Breweries, which last week said it would acquire two breweries in northern China for a combined US$22.4 million.

China Resources Snow Breweries will pay US$17.7 million for a brewery in Shanxi Province and US$4.7 million for another in Inner Mongolia, SABMiller said in a statement.

“These acquisitions represent a natural progression for us, as we look to develop our current footprint across the northern and northeastern regions, ” said Andre Parker, managing director of SABMiller.

SABMiller already owns 46 Chinese breweries in 13 provinces of China and claimed in October that its China Resources Snow venture has become the largest Chinese brewer by sales volume, beating domestic rival Tsingtao Brewery.

Meanwhile Kirin, the second largest brewer in Japan, also revealed plans for Chinese expansion last week. It said that it is planning to invest US$38 million in a 25 per cent stake in Qiandaohu beer, a Hangzhou-based company.

The purchase is expected to be completed in January 2007, when the factory will begin to produce Kirin beer. It is estimated that by the end of 2007 Kirin will increase its annual production in China from 5.4 million litres to 6.8 million litres.

Kirin is looking for a bigger market share in the Yangtze River delta area of China where rival Asahi, Japan’s leading brewer, already has a presence. Asahi invested US$36 million in building a new beer factory in Huzhou city (Zhejiang province) earlier this year.

Another Japanese brewer, Suntory, has also gained a presence in the area, cornering 69 per cent of the market, according to the Beijing Business Daily.

Kirin retains the right to raise the share it owns in Qiandaohu to 49 per cent in five years.

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China No 1 for beer

Wednesday, December 20th, 2006

China was the world’s No 1 beer-drinking nation in 2005 for the third straight year, as Chinese downed a combined 30.49 million kilolitres, up 5.2 per cent from 2004.

Kirin Brewery said the volume of beer drunk in China in 2005 accounted for 19.5 percent of worldwide consumption for the year.

The Japanese beer producer attributed China’s increase in consumption to the country’s economic expansion spreading inland and boosting beer consumption there.

The United States took second place, followed by Germany, Brazil and Russia.

Beer drinkers in Brazil and Russia, where health-conscious consumers are turning to more low-alcohol products, drank more beer in 2005 than in 2004.

Japan retained sixth place at 6.34 million kilolitres, down 3.1 percent.

Worldwide beer consumption rose 2.8 per cent in 2005 to 155.96 million kilolitres, marking the 20th consecutive year-on-year gain.

The amount would fill the Tokyo Dome baseball stadium 126 times over, the brewer said.

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Chinese beer

Thursday, December 7th, 2006

From Wikipedia, the free encyclopedia

Chinese beer (Traditional Chinese: 中國啤酒; Simplified Chinese: 中国啤酒; pinyin: Zhōnggúo píjǐu), mostly made in imitation of Western pilsner varieties, has become increasingly popular, first in China in the last century, and then internationally in the last few decades.

Tsingtao is one of the more famous brands of beer made in China, and the most exported to other countries followed by Zhujiang and Yanjing.It is brewed in the city of Qingdao (formerly spelled Tsingtao) which was a German base in the time of inequal treaties and late-colonial western influence in China. The Germans needed beer for their sailors, soldiers and traders and the production remained after they did lose the city to the Japanese in World War I The major Chinese brewing groups include Tsingtao, China Blue Ribbon, Yanjing, Sie-Tang Lio and Zhujiang. Only a few brewpubs exist in China, primarily in major cities, such as Shanghai and Beijing, with western business travelers. The most well-known craft brewer in China is Kaiwei Beer House, a brewpub chain based in Wuhan.

Chinese media report that as much as 95% of all Chinese beer contains formaldehyde, to prevent sedimentation in bottles and cans while in storage. [1] South Korea and Japan are now testing beer imported from China and will ban it if formaldehyde is discovered.

Chinese often use rice in addition to rye or barley in their beers.

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China-made Heineken beer is 6 months away

Tuesday, February 3rd, 2004

Heineken N.V. said Monday it expects to produce China-made, Heineken-branded beer in the coming six months, but its Chinese partner Guangdong Brewery Holdings isn’t guaranteed a role in this initial plan.

Still, with the forthcoming consolidation of operations between the two and expected production cost advantages over domestic rivals, the Guangdong Brewery management believes the cooperation will help boost the market share of its domestic-branded beer products in the next five years.

The Dutch company, the world’s third-largest brewer, said last week its China associated company, Heineken Asia Pacific Breweries China Pte, will take a 21% stake in the Guangdong province-based beermaker for EUR57 million.

Before that, the world’s largest brewer, Anheuser-Busch Cos. (BUD), bought a stake in China market leader Tsingtao Brewery Co. (0168.HK). Other major players like SABMiller PLC (SAB.JO) and Interbrew SA (B.IBR) have also linked up with other leading local firms.

“It doesn’t matter if we come in one or two years later,” Heineken N.V. Chairman Thony Ruys said in a media briefing. “We’re entering a market that is the largest in the world…China is a country of countries.”

Currently, Heineken beer is imported into China. When local production starts, it will be marketed as a premier beer in China, posing no direct threat to Guangdong Brewery’s domestic Kingway beer.

Rick Linck, managing director of Heineken’s Shanghai operations, said the company is finalizing its production plan for Heineken beer in China. It will likely see its first output at the Shanghai plant, now running at a utilization rate of 50%-60%, within six months.

Heineken APB China owns breweries in Shanghai and Hainan, which together can produce about 3.5 million hectoliters at full capacity.

The Dutch executives said it takes time to examine how and when to include any of Guangdong Brewery’s Shenzhen or Shantou operations — expected to have total capacity of six million hectoliters by 2005 — for Heineken beer production. Neither did they disclose the production target for this year or the sales volume of imported Heineken beer for 2003.

Ruys said there is no decision yet as to when the two partners will consolidate operations. “If it comes, it may come naturally,” he said. “Let the business decide.”

However, Guangdong Brewery has a positive outlook for its Kingway brand in the next five years, partly mirroring Heineken’s dream for China.

“With Heineken, we hope to become one of the top five (beer makers) in China, up from the current No. 12,” said Ye Xuquan, chairman of Guangdong Brewery.

However, Guangdong Brewery, the third largest provincial beer maker in terms of sales, said it doesn’t expect to immediately transform itself into a national beer maker.

“Guangdong is our headquarters, where we need to solidify our position,” said Wu Jie Si, chairman of Guangdong Holdings Ltd., the controlling shareholder of Guangdong Brewery. “We’re not desperate for volume or market share, but profitability.”

company website: http://www.heineken.com/

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